Transmedia Storytelling
Cross-Media Content
Alternate Reality Games

A Transmedia project is co-creative, collaborative play with the audience across many devices, which evolves and grows a life of its own.

Story Environments are a key part of the mix in driving the inhabitants of the ‘experience’ across devices or around the narrative fragments (whether advertorial, entertainment or dramatic).

Although likely to be heavily authored the cross-media triggers and invitations are part of the experience in terms of the audience creating their own bridges. The best examples of this are Alternate Reality Games (ARG).

An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform and uses transmedia to deliver a story that may be altered by participants’ ideas or actions.

Multiple stories are set in a single universe, each is told via different media and they complement each other to form an overarching narrative.

Services:

Consulting / Project Management / Creative Direction / Experience Design

Let’s start your Transmedia Experience now!